Where to start

At Catalyst Media, we do not believe in dictating to our clients from an authoritative soapbox. Instead, we choose to use our expertise to help our clients see the possibilities of multimedia and marketing. And - most importantly - the subsequent business growth opportunities they possess.

We see it like this: the more knowledge our clients have about marketing and promotion, the greater their confidence in using these tools will be. The more they use these tools, the more successful their businesses will become!

This page is an introduction to some of the commonly-used terms, theory and practicalities associated with our areas of speciality:

Planning the content of your website can be a daunting task. How do you know that the information you include is what your customers want to know? This Catalyst Media Essentials Fact Sheet contains some professional food for thought regarding what information will best make the most of your website investment.	Website Content
Considering a business website? Here are some figures for thought. A study released in November 2006 by internet monitoring company Netcraft found the number of websites in the world had passed 100 million. It also found that the internet has doubled in size since May 2004 and that most of the growth has been driven by small business websites and weblogs.	The Power of a Website
Promotional items such as business cards and brochures perform critical tasks. They speak about the products, services, market and ideals of the business they promote and consideration must be given to their creation. This Catalyst Media Essentials Fact Sheet is designed to help businesses determine the right look for their promotional material.	Design Essentials Theory
Design background information was covered in the Catalyst Media Essentials: Design Theory Fact Sheet. This Fact Sheet focuses on how business owners can use good design to create effective promotional tools.	Design Essentials Practice
Does “bleed” sound painful? Is a “Die-Cut” a fatal injury? Dealing with a printing company can be daunting for a first timer. Using professionals with a high level of knowledge and technical skills is crucial to achieving the best results, especially considering the financial outlay involved. This Catalyst Media Essentials Fact Sheet provides background knowledge on printing processes and how industry professionals are vital to the creation of quality marketing material.	Print Essentials
Photographs convey a specific message about a business and its products. Quality, reliability, professionalism, innovation … the right photograph can say all this and more. This Catalyst Media Essentials Fact Sheet provides tips on how to utilise this powerful mode of communication to your business advantage.	Photography Essentials
Businesses undertake marketing to engage consumers’ Attention, Interest, Desire and Action (AIDA) and sell products and services to new and existing consumers. This Catalyst Media Essentials Fact Sheet discusses marketing and internet marketing.	Marketing Essentials